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Spotlight Preferred
Remote, United States
15 hours ago


The world is changing. We all want something different.

At Luno, we see you as an individual, and we want to unleash your potential and empower you to become the best possible version of yourself.

Luno welcomes crypto lovers and crypto newbies. You - just like everyone in the world - are on your own unique crypto learning journey.

We are a mission-driven cryptocurrency company that is building more open and equal access to the future of money. You don't have to know lots about crypto to be interested in joining us, you just have to feel that upgrading the world to a fairer financial system matters, and that you'd like to be part of this global change. We're a passionate and committed team taking on a challenge of epic proportions. Like the first moon landing, it requires a special kind of people working together with unusual skill, focus and determination. We need the best team on board for our mission.

A little about us

  • Luno means moon in Esperanto, we chose the name because at night, wherever you are in the world, you look up at the same moon. We believe in the power of working together, as one team, across borders, with clear focus and shared purpose.
  • Our popular mobile app and website helps people around the world grow and manage their money using the world's most mature cryptocurrencies: Bitcoin, Ethereum and USDC. We've processed over $21 billion to date.
  • Over 9 million customers across 40 countries have chosen to hold their crypto wallets on Luno because we offer a delightfully simple experience and bank-grade security.
  • We're part of the Digital Currency Group, named in 2021 as one of TIME magazine's 100 Most Influential Companies, in the “Disruptors” category alongside Tesla, AirBnB, SpaceX, Peloton. TIME noted that DCG is “mainstreaming cryptocurrency” .
  • We're proud to be one of the world's most international cryptocurrency teams, with colleagues from 43 different nationalities working across South Africa, Indonesia, the United Kingdom, Malaysia, Nigeria, Australia and Singapore. Financial inclusion is part of our mission, but on a deeper level, inclusion is a way of life, and a way of work for us. It is part of who we are as a company, and a group of human individuals.

The role in a nutshell

You will be responsible for driving forward and leading our communications strategy as we launch in the US and will sit as part of the group comms function. This is an incredible opportunity to help us tell our strategic story and grow our presence as we strive to meet our goal to become the leading crypto platform in the market.

In this role you'll work to drive Luno’s corporate and brand communications, help build a PR engine in the US and manage our PR agencies on the ground. Post launch - you will help elevate our story through public relations campaigns related to corporate announcements, original content/research, and industry partnerships/initiatives.

Your mission will involve

  • Working closely with Luno’s global Head of PR to plan our launch in the region and bring on board our first PR agency in the US
  • Building and executing PR activity through a solid plan and measurement framework
  • Owning and sharing our story - proactively identify PR and thought leadership opportunities, develop press releases and media alerts, and lead sell-ins which support our mission of upgrading the world to a better financial system
  • Building the profile of our local spokespeople and managing regional KPIs and reporting
  • Manage and maximise opportunities for times when our CEO or other members of our executive team are in region
  • Management and prioritisation of inbound enquiries, material development, tracking and reporting on a monthly and quarterly basis
  • Build and maintain relationships with relevant technology media and influencers and manage our PR agency
  • Partner with our broader content and marketing teams to identify and promote our positioning on key industry topics and news

In your first six months, you will

  • Get to grips with our plans for the region and our launch strategy and use this as the basis for creating a PR plan to support our market entrance: this should include all key milestones and create activation eg: news hijacking, proactive pitch ideas, host media briefings, interviews, award submissions, speaker slots/events
  • Build a PR calendar eg: customer/ media workshops, press trips, bigger events / conferences
  • Build a spokesperson and visibility plan for our GMs and in country teams
  • Support a large scale customer global PR campaigns by analysing and localising content, research and data. Create all press materials and identify and build contact lists of our target media across the region

Behavioral Attributes:

  • Leads Change: Takes control and exercises leadership. Initiates action, gives direction and takes responsibility to ensure delivery of objectives/goals/tasks/projects.
  • Creative Thinking: Open to new ideas and experiences. Seeks out learning opportunities. Handles situations and problems with innovation and creativity. Thinks broadly and strategically. Supports and drives organisational change.
  • Plans and Organises: Plans ahead and works in a systematic and organised way. Follows directions and procedures. Delivers within the agreed time frames.
  • Delivers Results: Focuses on results and achieving personal work objectives. Works best when work is related closely to results and the impact of personal efforts is obvious. Shows an understanding of business, commerce and finance.

The ideal Lunaut for this role, will have:

  • Strong PR experience either in-house or at an agency. Technology or fintech experience is a big plus, but not a must
  • A knowledge of the crypto regulatory environment would be a big advantage
  • Good regional media relationships in the financial services or fintech space and the media placements to prove it
  • Excellent oral and written communication skills with a knack for simplifying complex topics and technologies and economic trends
  • Desire to build an understanding of the different countries: Open to travel across the region (when permitting) to build relationships and get the lay of the land and anything which will make us stand out
  • Used to driving comms yourself and getting your hands dirty - this means writing, pitching, calling and meeting journalists on a regular basis rather than always deferring to the agency.
  • A desire to do the research before campaign launches - including competitor landscape and positioning

Luno is a ‘remote but reachable’ company! At Luno, we trust that people can do their work effectively anywhere and provide Lunauts with the flexibility to decide where they do their best work. For some of us, that’s at home for the majority of the time, for others, that might mean joining other Lunauts in person at one of our Luno workspaces more often. Luno is built on our relationships, so we still value in-person connection and have a minimum expectation of spending time in person once a quarter. So as long as you are based in one country with a Luno workspace, we want to hear from you!

We are an equal opportunity employer and value diversity at our company. We do not negatively discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Job Information

  • Job ID: 61188137
  • Location:
    Remote, United States
  • Position Title: Senior Manager, Public Relations
  • Company Name: Luno
  • Job Function: Public Relations
  • Job Type: Employee
  • Job Status: Full Time

Please refer to the company's website or job descriptions to learn more about them.

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