Description

Brownstein Group, an Ad Age 2018 Small Agency of the Year and Philadelphia’s longest-running integrated brand communication agency, is seeking an experienced and sophisticated public relations professional to join our unstoppable team. Our PR portfolio is growing and includes a variety of multinational, national and regional brands across several industries including retail, tech, education, hospitality, entertainment, healthcare, financial services, non-for-profit and more. We are looking for a seasoned PR account manager with significant b-to-b and b-to-c communications expertise across paid, owed, earned, and shared media.

We are looking for an independent, self-starter who thrives working in a collaborative team and managing a diverse set of brands, excels at client service, writes effective short and long form content and has a passion for media relations– with a portfolio of headlines to prove it. This individual must have experience planning and executing large-scale PESO communications plans.

The PR Senior Account Executive will be responsible for contributing to client relations; leading media relations activities, supporting the management of PR account team deliverables; supporting PR’s integration with the extended advertising team; strategic PR planning across multiple campaigns, their execution and measurement. The Senior Account Executive must be adept at identifying opportunities, solving challenges, and mentoring junior staff and above all, must be a dynamic communicator able to understand and convey complex subjects.

Qualified candidates will demonstrate an ability to be a strategic account leader, successfully garner top-tier media coverage, execute well-written thought leadership materials and manage an integrated communications platform.

Essential Functions:

Client and Account Management

• Manage multiple PR campaigns; typically 5-7 clients at a time
• Provide thoughtful, forward-thinking public relations counsel to the client and account team.
• Actively communicate with clients as required via email, phone, text, etc., and assume an increasingly senior role in addressing client concerns and exceeding client expectations.
• Participate and lead client calls as specified by supervisor. Provide strategic input, analysis and feedback on client calls in addition to providing updates. 
• Support internal account team to ensure understanding and expectations of client needs

Planning:

• Develop strategic PESO plans that reflect the client’s goals and objectives and demonstrate modern tactics

Media Relations & Execution:

• Monitor media daily and identify topics of interest to the team and clients.
• Proactively search for story opportunities and proactively pitch and place stories in national, regional and trade media.
• Conduct media outreach against strategic plan, focusing on high value media targets; build and maintain personal network of meaningful media relationships.
• Brief clients on anticipated topics and themes of interviews and appearances and prepare interview briefing materials and talking points.
• Verify media lists prepared by junior staff. Review and edit media coverage summaries prepared by junior members.
• Create press materials including news releases, toolkits, media advisories, fact sheets, newsletters, byline articles, case studies, speeches that reflect the client’s brand and key messages.
• Coordinate award submissions and speaking opportunities.
• Deliver executional excellence across all PR tactics, including but not limited to: regional and national media relations, event planning and management, community relations, content development, internal comms, message development, speaking engagements, other outreach.
• Manage budget and timelines.
• Mentor junior staff; ensure that timelines and expectations are met and delivered.
• Manage reporting and merchandising of client work, communicate results to clients regularly.
• Keep abreast of PR industry trends, best practices, new media and evolving technologies and tactics, and educating the account team.
• Stay current and gain proficiency on new software platforms that impact the practice of PR.
• Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to client’s industry. Master complex issues that impact client business and industry.

Requirements

Education and Experience:

• An undergraduate degree in communications, public relations, journalism, marketing or a similar major
• Minimum 4 years of experience in public relations – agency or equivalent client-side PR experience
• Proven media relations expertise
• Proven b2b experience

• Proven experience concepting, developing and executing strategic paid/owned/earned plans

• Experience working on an integrated agency team is a plus

Competencies:

• Superior communication skills, both verbal and written
• Experience managing client relationships; client service and client growth oriented
• Goal orientated
• Detail-oriented and strong organization skills
• Effective multi-tasker
• Paid/Owned/Earned knowledge
• Event planning and management
• Business-focused PR strategies
• Able to work well under pressure and independently
• Able to work well in an open-floor plan office environment
• Keen interest in regional, national and industry news
• Adaptable to changing work demands and priorities
• Ability to solve problems independently
• Self-starter
• Positive attitude
• Ethical conduct
• Proficiency in Excel, Word, Outlook and media monitoring tools

Benefits:

• An opportunity to collaborate and create with some of the smartest, coolest and most interesting people in the industry.
• A competitive salary, health benefits + Pet insurance!
• Wellness programs including discounts on gym memberships and onsite yoga!
• 401k plus matching program.
• Unlimited vacation.
• Frequent professional development opportunities.
• Opportunity to work on the agency’s fastest-growing account.
• Opportunity to be part of Ad Age’s Small Agency of the Year.

Compensation:

• Annual salary paid bi-weekly: $65,000 - $70,000

Work Environment:

• This job currently operates in a virtual environment where all employees work from home.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• While performing the duties of this job, the employee is regularly required to talk or hear.
• The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
• The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type/Expected Hours of Work:

This is a full-time position: Monday through Friday, 9 a.m. to 5:30 p.m.

Travel:

• Minimal

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change.

Brownstein group is an equal opportunity employer and does not condone discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. All applicants will be considered.