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WDSE/WRPT
Duluth, MN, United States
3 days ago
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WDSE/WRPT
Duluth, Minnesota, United States
3 days ago

Description

WDSE•WRPT

DIRECTOR OF MARKETING AND COMMUNICATIONS

Description

WDSE•WRPT, an exciting and fast-growing public media organization based in Duluth, MN, is seeking a Director of Marketing and Communications to lead our marketing communications team. Help us optimize our approaches and strategies as we evolve from a traditional television station into a true multi-media organization, with a mission to illuminate, inspire and enrich lives to strengthen our community.

The Director of Marketing and Communications creates, develops, and oversees the implementation of marketing plans internally and externally, including cross channel / multiplatform marketing campaigns, public relations, community and strategic partnerships, and events, for the organization’s products and services, including local and national content, fundraising, and philanthropy.  This role also leads the WDSE•WRPT marketing team.

Duties of the Director of Marketing & Communications include:

  • Design and implement audience-specific, cross-channel / multiplatform marketing campaigns including digital platforms, traditional marketing channels (e.g., on-air, print, live events), and public relations for national and local station initiatives, including content, programming, and fundraising initiatives.
  • Drive WDSE•WRPT’s digital marketing efforts, including the station website, email marketing, social media, and lead generation efforts.
  • Lead and cultivate a culture of data-driven decision-making through the provision of analytics and reporting on marketing campaign outcomes.
  • Create, implement, and enforce consistent best practices for local content distribution and optimal cross-brand promotional opportunities
  • Lead the marketing and communications team including digital marketing and creative/graphic design team members.
  • Manage the station’s public relations efforts, including the development of press releases and outreach to local media organizations.
  • Work with outside vendors to produce This Month, WDSE•WRPT’s monthly member magazine.
  • Lead the organization’s brand and institutional identity, including brand campaigns.
  • Maintain distribution partner and cable partner relationships to maximize promotional opportunities for PBS and WDSE content.
  • Analyze potential strategic partner relationships for organization marketing.
  • Lead the planning and execution of events.
  • Manage the design and production of marketing material in support of marketing plans.
  • Create and manage the marketing budget.

Skills and Abilities:

  • Strategic, innovative thinker able to effectively advocate for the best marketing strategies across the organization, and for specific target audiences.
  • Excellent communication skills, including both written and verbal communications.
  • Strong quantitative, analytical and project management skills; able to research, analyze findings and interpret trends.
  • Effective team player and team leader.
  • Strong attention to detail, while retaining the ability to understand the big picture.
  • Quick learner, self-starter, and ability to manage an aggressive workload, prioritizing the work that most benefits the organization.
  • High energy, collaborative, roll-up-your-sleeves leader with a high level of personal and organizational integrity and ethics.


Requirements

Experience / Knowledge:

  • Bachelor’s degree, preferably in marketing or communications.
  • Seven to ten years marketing and communications experience, ideally in the media or non-profit industries.
  • Minimum two to three years of people management experience.
  • Understanding of fast developing trends in digital video and OTT (over-the-top) streaming space preferred.
  • Experience managing outside marketing agencies and vendors.

Compensation:

Competitive salary and benefits package, commensurate with experience.

Interested parties should send a cover email, resume, and completed application in confidence to applicant@wdse.org. Applications can be downloaded on our We’re Hiring! Page of our website.

WDSE • WRPT is an equal employment opportunity employer. WDSE • WRPT does not discriminate against employees or applications on the basis of race, color, religion, gender, age, national origin, citizenship status, disability, medical condition, genetic predisposition or carrier status, military or veteran status, sexual orientation, gender identity or expression, marital status or any other characteristic protected by applicable local, state or federal law.

Job Information

  • Job ID: 58730375
  • Location:
    Duluth, Minnesota, United States
  • Position Title: Director of Marketing and Communications
  • Company Name: WDSE/WRPT
  • Job Function: Development/ Marketing
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 7-10 Years
  • Required Travel: 0-10%
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